Skills & Competencies for Customer Insights Manager

Customer Insights Manager job profile

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JOB SUMMARY for Customer Insights Manager

Manages customer/consumer insight development, market research projects, and data analysis.

JOB RESPONSIBILITIES for Customer Insights Manager

Synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders.

Customer Insights Manager SALARY RANGE

BASE 50%
$134,432
TOTAL 50%
$148,179
Job Level
M02
Job Code
SM15000470
Education/Degree
Bachelor's Degree
Reports To
Director

Customer Insights Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Customer Insights Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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13 general skills or competencies (Job family competencies) for Customer Insights Manager

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the tools and techniques in business data analytics.
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Level 2 Behaviors
(Light Experience)
Supports the existing business technology systems to develop a mature data analytics capability.
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Level 3 Behaviors
(Moderate Experience)
Works with data analytics team to ensure data integrity and accuracy on the service.
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Level 4 Behaviors
(Extensive Experience)
Shares to the team the latest technological advances to accelerate data analytics.
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Level 5 Behaviors
(Mastery)
Shares emerging advancements and technologies in data analytics to our organization.
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2 Job Family Competencies – Customer Analytics
Proficiency Level -4
Skill definition-Identifying and forecasting customer behavior and insights to increase customer acquisition, retention, and buyer engagement.
Level 1 Behaviors
(General Familiarity)
Lists the commonly used technology and tools in conducting customer analytics.
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Level 2 Behaviors
(Light Experience)
Uses customer analytics tools to understand customers' journey and service preferences.
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Level 3 Behaviors
(Moderate Experience)
Utilizes customer analytics to identify customer insights and make customer journey maps.
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Level 4 Behaviors
(Extensive Experience)
Oversees the customer analytics process to drive maximum customer lifetime value and success.
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Level 5 Behaviors
(Mastery)
Improves customer analytics capabilities to predict customer needs and reduce customer churn rate.
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3 Customer Insights Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Manager
Proficiency Level - 4
5 Competency for - Customer Insights Manager
Proficiency Level - 5

8 soft skills or competencies (core competencies) for Customer Insights Manager

1 Core Competencies – Business Statistics
Proficiency Level -4
Skill definition-Gathering, outlining, evaluating, and interpreting data to develop and implement informed, tactical business decisions in the face of uncertainty.
Level 1 Behaviors
(General Familiarity)
Cites the significance of business statistics in determining customer trends and variations.
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Level 2 Behaviors
(Light Experience)
Assists in gathering, recording, and analyzing a variety of statistical data.
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Level 3 Behaviors
(Moderate Experience)
Assesses raw data to help make informed conclusions from the information gathered.
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Level 4 Behaviors
(Extensive Experience)
Consults and coaches others on sampling approaches and associated statistical significance.
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Level 5 Behaviors
(Mastery)
Creates data visualizations to put data into a format that's easier to understand.
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2 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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3 Customer Insights Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Customer Insights Manager
Proficiency Level - 4
5 Competency for - Customer Insights Manager
Proficiency Level - 5

Summary of Customer Insights Manager skills and competencies

There are 0 hard skills for Customer Insights Manager.
13 general skills for Customer Insights Manager, Data Analytics, Customer Analytics, Customer Segmentation, etc.
8 soft skills for Customer Insights Manager, Business Statistics, Planning and Organizing, Project Management, etc.
While the list totals 21 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Customer Insights Manager, he or she needs to be skilled in Business Statistics, be skilled in Planning and Organizing, and be skilled in Project Management.

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